Fidelity National Financial, Inc. Logo

Print page | Email page | Add to briefcase
« Previous Release | Next Release »

Prudential Real Estate Network Members Report Record-Breaking Lead Generation and Earnings Following Installations of FNIS-Developed PRIMA(SM) and TransactionCenter(SM) Internet Technology Platforms

Prudential Real Estate Network Members Define How FNIS' Technology Solutions Forged the Way to Automated Internet Transactions

SANTA BARBARA, Calif., May 9, 2003 /PRNewswire-FirstCall via COMTEX/ --

FNIS, (Nasdaq: FNIS), the nation's most comprehensive source for real estate- related data, technology solutions and services, announced the release of its new Prudential Real Estate Internet Marketing Advantage -- PRIMA(SM). Released in Q-2 2003, the PRIMA platform, in conjunction with FNIS' TransactionCenter(SM) platform, offers the industry's broadest agent, broker and client transaction solution. The proliferation of new contracts with the influential Prudential Real Estate Network is a strong endorsement for the growing national acceptance of FNIS' industry-leading automated transaction platform.

"We have embraced TransactionCenter into our business because it allows our agents to be out working with clients and building new business," said Cory Shepard, president Prudential California Realty, Chula Vista, California. This system allows the agents to focus on selling real estate, while ensuring the consumer receives constant communication," Shepard said.

FNIS' new Prudential Real Estate Internet Marketing Advantage -- PRIMA -- offers brokers and their agents solutions that generate leads, maintain relationships and satisfy their clients via a secure Web-based platform, that is available 24 hours per day, seven days per week, and was developed exclusively for Prudential Real Estate by FNIS. PRIMA product features include:

     -- Automated Listing Updates
     -- Home Showing Scheduler
     -- Enhanced Listing Content
     -- Strategic Portal Placement
     -- Unique Web Address for Each Listing
     -- Automated Follow-Up/Marketing System
     -- IDX Solutions

A strong advocate for FNIS' PRIMA solution, Roger Herman, president of Prudential Florida WCI Realty states " ... We have been searching for the right Internet solution for a long time. I've met with many companies over the years that offered unique or 'pretty' Internet solutions, but none of them ever showed me how to make money and actually how to put dollars in my pockets ... until FNIS came along. FNIS' new PRIMA lead generation customer follow-up solution offers a real solution for our unique Internet requirements," Herman said.

"Our PRIMA site has been live for three months," Herman continued. "In the last 30 days we've received more than 4000 leads and have written no less than one deal per day from our PRIMA leads. And best of all is the fact that it is only going to get better! The PRIMA implementation required a full commitment and relationship with FNIS. We went into it together, spending weeks on the road installing, testing and leveraging the product. The payback guarantees that going forward, we will stay at the 'first point of contact' with the consumer in the real estate transactions -- which is key for us because the Internet now plays such a large role in our business. Now I'm comfortable that we will be there!" Herman concluded.

TransactionCenter(SM) provides a workflow and communication platform for all professionals and consumers participating in the transaction. As a Web- based branded site serving brokers, agents, suppliers, vendors and their clients from contract listing all the way through to close of the sale, TransactionCenter tracks, manages and reports transactions to all parties engaged in the transaction. This innovative technology is the brainchild of FNIS. FNIS is the first company to offer a full range of solutions for the data, technology and service needs of real estate professionals for property transactions. FNIS speeds transactions, lowers costs and eliminates risk throughout the home purchase and ownership life cycle.

"Prudential Arizona Properties is the first real estate company in Arizona and second in the nation to install TransactionCenter(TM), a technology based platform that enables buyers, sellers and Prudential agents to track each step of the real estate buying or selling process online," said Prudential Arizona Properties' Broker/Owner Margaret Dixon. "No more guessing if the termite report has been ordered or when the home inspection is scheduled, it's all entered in a password-protected document that is kept current by Prudential Arizona Properties' in-house Transaction Coordination team. When the sale is complete, the buyer or seller represented by Prudential receives a CD of all the activity for their future reference."

According to Dixon, " ... We are continuing to build a very strong technology base around the FNIS family of products. It is important to us that our technology be interactive and compatible. We have embraced FNIS' PRIMA(TM) Lead Generation that will be a pivotal part of our new company and agent Web sites that FNIS is in the process of re-designing. Rollout is scheduled for May 14th. The FNIS implementation team is a very talented and responsive group of professionals. They're a great group to work with and we are very excited about FNIS supporting our Internet services."

"The unprecedented rollout of FNIS' products for the Prudential Real Estate Network is a clear indicator of the enhancements to our broker agent solutions platform," said FNIS EVP of Real Estate Sales Shane Cranton. "By enabling brokers and their agents to more quickly and efficiently monitor the entire transaction process, agents process more closings, and increase their productivity and profitability. TransactionCenter and PRIMA increase brokers' income potential by capturing more revenue on each transaction, while helping to retain and recruit top agents and closing clients for life," Cranton said.

"FNIS is a strong strategic ally both financially and technologically, and has the most comprehensive access to critical data in the real estate industry," said Ray Gronowski, Prudential Real Estate's vice president, Business Development. "When we were evaluating technology service providers for our Network of over 1,600 offices, FNIS clearly showed it had the ability and vision to deliver technology solutions that span the lifecycle of the real estate transaction and satisfy the needs of all of our affiliate companies."

    FEATURED Prudential Real Estate NETWORK Affiliates:

Prudential Florida WCI Realty

Prudential Florida WCI Realty is a leading real estate brokerage with 28 locations and more than 1,200 real estate sales associates throughout South Florida. Prudential Florida WCI Realty, an associate of Prudential Real Estate Affiliates, offers residential and commercial services as well as seasonal rentals, property management, corporate relocation and referral services and mortgage and title services. The company was ranked as the 63rd largest real estate company in the nation along with the highest average sales price in Florida per the Top 100 poll in the July issue of Realtor Magazine. For further information visit our web site at .

Prudential Arizona Properties

Prudential Arizona Properties is currently the largest Prudential Real Estate affiliate in the state. They have nine offices in the Phoenix metro area including Troon North, Pinnacle Peak, Phoenix/Paradise Valley, Fountain Hills, Gold Canyon, Mesa/Gilbert, Chandler, Peoria/Glendale and Scottsdale. Prudential Arizona Properties' corporate offices are located on the Prudential Financial campus in North Scottsdale. For more information about Prudential Arizona Properties visit .

Prudential California Realty, Chula Vista, California

Prudential California Realty is the largest franchisee of the Prudential Real Estate Network. Based in Southern Calif., Prudential California Realty operates more than 70 offices from San Diego to Santa Barbara. With annual sales in excess of $12 billion, Prudential California Realty is ranked among the top five brokerages in the nation. For more information please call: 619 422 7700 or visit our Web at .

About The Prudential Real Estate Affiliates, Inc.

Prudential Real Estate and Relocation Services is Prudential Financial's integrated real estate brokerage franchise and relocation services business. The real estate group markets franchises primarily to existing real estate companies. As of December 31, 2002, there were more than 1,600 franchise offices and over 44,000 sales professionals in the franchise network in the U.S. and Canada. All franchisees are independently owned and operated. Prudential Financial's real estate group began offering franchises in 1988 and is now one of the largest real estate brokerage franchise networks in North America.

Prudential Financial companies, with approximately $556 billion in total assets under management and administration as of December 31, 2002, serve individual and institutional customers worldwide and include The Prudential Insurance Company of America, one of the largest life insurance companies in the U.S. These companies offer a variety of products and services, including life insurance, property and casualty insurance, mutual funds, annuities, pension and retirement related services and administration, asset management, securities brokerage, banking and trust services, real estate brokerage franchises and relocation services. For more information, visit .

About FNIS

Fidelity National Information Solutions, Inc. provides technology, data, valuations, solutions and services to lenders, real estate professionals, settlement companies, vendors and other real estate industry participants. The data segment targets the information needs of lenders, originators, real estate professionals and residential loan servicers and provides the data solutions that these mortgage professionals require in selling homes and underwriting mortgage loans. The solutions division provides technology products and services. FNIS is the nation's largest provider of Multiple Listing Services (MLS) systems and supplies tools that allow real estate professionals to improve efficiency, lower costs, reduce risks and better manage and operate their businesses. The services segment adds value by combining manual intervention, outsourcing or process improvement with one or more of our technology, data, solutions or service offerings. FNIS was ranked 12th by Bloomberg on their Top 100 Hot Stocks in 2002 list.

FNIS is a majority-owned subsidiary of Fidelity National Financial, Inc. (NYSE: FNF), a Fortune 500 Company and the nation's largest title insurance and diversified real estate-related services company. FNF's title insurance underwriters -- Fidelity National Title, Chicago Title, Ticor Title, Security Union Title and Alamo Title -- together issue approximately 30 percent of all title insurance policies nationally. The company provides title insurance in 49 states, the District of Columbia, Guam, Mexico, Puerto Rico, the U.S. Virgin Islands and Canada.


Daniel Kennedy Murphy, senior vice president, Finance and
Investor Relations of Fidelity National Financial, Inc., +1-805-696-7218,; or Darcy Patch, vice president of Corporate Marketing of
FNIS, +1-949-477-1173,

Copyright (C) 2003 PR Newswire. All rights reserved.

News Provided by COMTEX

Close window | Back to top